project#2

Longthai

July-August , 2024

LongThai is a travel platform dedicated to exploring Thailand, offering curated recommendations for must-visit attractions, diverse accommodations, local eateries, and rest stops. with a special focus on supporting solo travelers.

mockup

mockup

Home

destination

find travel

find rooms

find food

find rest

 pain point

Travelers face inconvenience in finding suitable and affordable accommodations across multiple websites, incomplete travel information, difficulty in planning efficient trips within budget, and unreliable reviews for making informed decisions.

 Needs

Travelers need a platform that enables quick and easy accommodation price comparisons across multiple websites, provides complete and reliable travel information, simplifies and enhances trip planning efficiency, and offers trustworthy and useful user reviews for better decision-making.

 experience

Users seek a platform that offers an easy and comfortable experience, provides complete and regularly updated information, allows personalized trip planning based on their needs and budget, and delivers responsive and helpful customer support for greater satisfaction and confidence.

 Insights

Travelers struggle with the inconvenience of finding suitable and affordable accommodations across multiple websites, incomplete travel information, complicated trip planning that fits their budget and needs, and unreliable reviews for making confident decisions.

image of k.Nat (persona)

image of k.Nat (persona)

image of k.Nat (persona)

image of k.Nat (persona)

persona

Nutthaphat Wiriyaakul (Nat)

30 | Software engineer , bangkok

 Personality

Enjoys adventure and travel, prefers planning and managing everything independently, and loves using technology and applications for convenience.

 goal

Discover hidden travel destinations, find great restaurants and convenient rest stops effortlessly, and locate affordable, value-for-money accommodations without wasting time browsing multiple sites.

Solution

 Accommodation price and deal comparison

- Utilize data aggregation technology to collect accommodation prices and offers from various booking websites into one platform for quick and easy comparison.

 Comprehensive and reliable travel information

- Build a complete and constantly updated database of tourist attractions, restaurants, and rest stops.

- Employ expert teams to curate accurate and useful travel information.

 Easy and efficient trip planning

- Develop an intuitive trip-planning tool that allows users to customize their travel plans based on their needs and budget.

- Provide personalized travel recommendations based on user data such as travel duration, preferred destinations, and budget.

wireframe (home)

wireframe (Rooms)

wireframe (search)

wireframe (trip)

prototype (Travel)

prototype (food)

prototype (room)

prototype (rest)

result

The application received positive feedback for its ease of use and the usefulness of its core features. However, further development is needed to improve accessibility for visually impaired users, as some interactive components remain challenging to navigate and operate effectively.

features on longthai

•  Discover and recommend travel destinations
•  Search and compare a wide range of accommodations
•  Find and suggest restaurants and cafés
•  Locate and recommend rest stops and gas stations
•  Write well-organized reviews and rankings
•  Provide travel recommendations for solo travelers